Infinity Business Forum is a business event for entrepreneurs from all Eastern Europe, which took place in Warsaw. The main speakers of the forum were well-known businessmen, leaders in their spheres of business: Evgeny Cherniak, David Brown and Marina Avdeeva.
The main value of the forum is that the participants will get practical skills, necessary tools and powerful motivation to develop their business.
Advertising budget: 2 560 $
Average price per lead: 1.01 $
Qty of leads: 2 522
Average bill from a client: 200 $
Period of cooperation: 50 days
Our team was tasked with getting 500 guests for this forum in 50 days.
The main feature of the project was that we were gathering only Russian-speaking businessmen in Poland, who would be interested to attend the forum. A significant benefit was the participation of famous businessmen in the role of speakers.
During the promotion of the business event, after lengthy tests of banner ads, we found that the most effective were static design banners featuring forum speakers who are both famous and successful businessmen.
Thanks to the integrated approach, timely replacement of creatives and offers we managed to provide the client with a sold-out ticket 5 days before the forum itself.