Kong Sushi is a premium delivery of sushi and rolls in Kiev. Large portions, original tastes and quality products are the principles on which the service is built.
Budget: 5 023,84 $
Number of leads: 455
Lead Price: 11,04 $
The main request from the client is to develop a premium delivery brand from scratch. The brand did not have positioning and this became a problem at the beginning of the project launch. The prices were competitive in the premium segment, but there was no USP.
To solve the problem that arose at the start of the project, we realized that extraordinary offers were needed. The solution was to create a unique line of author's rolls that will be added to the main menu. Photo and video reviews of author's rolls were launched from creatives, where there was information about the name, price and weight of author's rolls. People in the ad saw an unusual offer and decided to try something new in the delivery industry. In fact, we have reformatted advertising.
The average order receipt is UAH 1115, which eliminates the lead price of $11.04. Basically, from one client there were 2 orders per month. We focused on the offer with author's rolls, and the assortment from the main menu became part of the remarketing.
So, for this project, we found a USP, which brought the brand to constant sales in the premium segment. As a result, the number of orders for classic menu items has increased.
The period of cooperation with Kong Sushi is 5 months.