Forum for small and medium-sized businesses in Unit City.
MSP Forum is an annual event for Ukrainian small and medium business, which is attended by top businessmen with thematic presentations.
Advertising budget: 10 561 $
Average price per lead: 4.71 $
Number of leads: 2 239
Average bill: $ 180 - 400
Period of cooperation: 1.5 months
The main task we were given at the beginning of the project was to get 1000 people to the forum.
The main objection among potential forum attendees that needed to be handled was a pandemic. The event was scheduled to take place in August-September 2020, during quarantine restrictions. The audience was not 100% certain that this was the time when severe quarantine restrictions would not be imposed, so people had doubts about buying tickets.
On the other hand, this forum was one of the first among the entrepreneurial forums, which decided to hold under quarantine conditions, which significantly influenced the cost of leads.
In order to achieve the goal set by our client, our team had 1.5 months. During this time we tested the static creatives and professional video invitations to the forum. For each speaker we developed a separate creative, where we delivered the value of his report.
Four days before the forum tickets were sold-out, and another 3 days before that it was decided to turn off advertising because of the large number of requests. The goal of 1,000 people was reached before the required deadline.