The main task we were given at the beginning of the project was to get 1000 people to the forum.
The main objection among potential forum attendees that needed to be handled was a pandemic. The event was scheduled to take place in August-September 2020, during quarantine restrictions. The audience was not 100% certain that this was the time when severe quarantine restrictions would not be imposed, so people had doubts about buying tickets.
On the other hand, this forum was one of the first among the entrepreneurial forums, which decided to hold under quarantine conditions, which significantly influenced the cost of leads.