We were tasked with bringing the brand to a turnover of 50 million+, because after the war started, the company lost its entire sales channel through pharmacies and needed to replace it. Therefore, the brand decided to focus on online sales. Before the war, 90% of the goods were sold through pharmacies, but now online accounts for 90% of their sales.
In fact, we set up all the work from scratch - events, offices, campaigns.
Since Orthomol has a fairly wide range of vitamins, we segmented them by category and product. Here's an example: