A feature of the work on the project was that the services had a high price, because they were aimed at the appropriate audience. We also took into account the fact that a person does not use dry cleaning services immediately after noticing an advertisement, so we set the task to collect a database of people who will know about Pastiralla and use the services when it is needed.
Among creatives, photos and videos “before/after” worked the best. On the static there were images of branded shoes, clothes, accessories before and after restoration in dry cleaning. A special feature was the use of luxury brands that the target audience wore.
Taking into account the characteristics of the target audience, we set up geo-targeted advertising for the districts of the city where dry cleaners are located, without setting the interests of the audience.
The period of cooperation with Pastiralla is 4 months.