We analyzed the target audience of the brand, competitors' offers, and developed a strategy so that we could test all the methods: traffic to the site, an appeal to the Messenger/Direct, lead generation and quiz. Testing all the channels of client engagement, we found out that the quiz works the most effective. That means that thanks to the test we conducted, RolenAuto received an interested client with the understanding of the client's own wishes.
Working with this brand, we used the banners ads with the professional video feedback from the clients after receiving their cars. The best of the static banners were the ones, which immediately showed the price comparison of a certain car in the Ukrainian market and the price of the same car if RolenAuto brought it "turn-key" from the United States.