Another feature of the project is that the clothes are worn for a long time, so there is no moment of regular sales. Therefore, we needed to reduce the sale price, because we took into account the features of the Facebook auction. A section with accessories was added to the catalog, due to upsale, the price of advertising was leveled by ordering an accessory for a tactical suit.
The most successful among the creatives is the video material, which shows the relevant models of costumes. The founder of the brand also participates in the video, which increases brand awareness and audience loyalty.
The period of cooperation with Шнайдер (Schneider) is 1 year.