The feature of IV Therapy is that they made templates of drips for the client: for weight loss, for beauty, for immunity, and the most popular one for hangovers. So we built all of our communication around these products.
Beauty and hangover drips are some of the most popular.
Women usually choose the beauty drip. It helps maintain youthfulness from the inside out and enhances hair and skin health.
Men who are middle- or high-income, who rarely drink alcohol, usually choose a hangover drip.
After testing advertising creatives to attract new clients, we determined that static creatives with an emphasis on the "future" of the person worked the best. That is, we conveyed the value of the product through the information that comprehensive vitamin therapy = prolongation of youth, prevention of hair loss and ill health based on avitaminosis.