As part of this project, we worked with online and offline schools. A set of audience for training in a yachting school is a main request from the client p.
The peculiarity of the project was that it is a product for people, sold not through standard scripts for infobusiness. 80-90% of the audience has already sailed on a yacht, but our task was to involve them in self-learning and using the yacht.
We had to find a client for whom training is relevant and he is ready to pay a relatively large price compared to competitors. The target audience is people with high incomes, so discounts and promotions didn't work here.