How to take photos of products for social media?

Author of the article

Valeria SMM manager

Visual content on social media plays an extremely important role in shaping a brand's image and is an effective tool for increasing awareness and sales.

Content that sells for you.
Content that's exciting.
Content that you want to repost and save.

But how do you create such content for social media?

In this article, I will discuss the primary and essential points you should consider.

THE FIRST AND MOST IMPORTANT THING IS TO PREPARE FOR THE PHOTO SHOOT.

Pay special attention to this stage. Think about the main idea of the shoot in advance, select references and all the necessary props for the shoot.

In the references, write down the compositional techniques you will use, such as close-ups, general shots, or macro shots. That will help you create a holistic result.

The references you’ve prepared will help you avoid monotony and save you time when shooting.

PROPS. THIS IS A KEY ELEMENT IN YOUR PREPARATION

Know how to use props well, because it is with the help of props that you can convey the story and idea of the product and thus increase interest in the product. Focus on what the product you are photographing is about.

In the references, write down the compositional techniques you will use. Close-ups, general shots, and what people should feel when viewing your content. And remember, the main result of your content should be the user's desire to buy it.

For example, if you're photographing a perfume, familiarize yourself with the scent beforehand. What notes prevail in it, what ingredients can be highlighted in the photo. If it's a fresh and fruity scent, choose citrus, moss, and mint as props. This will help you convey a sense of freshness and lightness.

To summarize, we can say that high-quality and advance preparation is the key to successful photography.bo macro shots. This will help you create a holistic result that you will get from the shooting.

THEN WE MOVE ON TO THE SHOOTING PROCESS ITSELF.

Each type of photography requires different skills and techniques. However, there is something that is important in any shooting format - light. Pay considerable attention to this point.

First of all, think in advance about what type of lighting you plan to work with: artificial or natural. For example, in product photography, it is often better to use natural light to naturally convey the colors and texture of the products.

Now that we've chosen what kind of light we're going to work with, let's go over the main points you should pay attention to:

Maintain the proportions of the object.

To do this, select the appropriate shooting mode and avoid bringing the camera too close to the subject. Stand at a level with your subject when shooting.

Keep an eye on the white balance.

It plays an important role in photography. Specifically, it helps to avoid unnatural shades and preserve the original colors of objects.

Unnatural blue shades in the frame are a gross mistake. It can distort the impression of the product and reduce its attractiveness to a potential customer.

Think about staff diversity in advance.

Your images should reveal an idea and grab the attention of users. They should make them want to look at the photo, not just scroll on.

Don't be afraid to experiment with angles and products to be photographed. Add macro shots, move the product in space, stylize it.

Each product has its own idea and story - all of this can be conveyed through photos.

And it's not boring or flat.

Even a bottle of water can be presented in an interesting and original way if you look at it from a broader perspective, beyond the ordinary.and blue shades in the frame are a gross mistake. This can distort the impression of the product and reduce its attractiveness to a potential customer.

Add associations.

Add associations and stylize the product to convey not only the product, but also the atmosphere that surrounds it. Place the product in an environment that matches its idea and target audience. Remember that when people buy a product, they buy not only the product, but also the style and lifestyle it embodies.

And your main task is to convey these emotions to the user through the photo.

For example, if it's a catalog shoot, where the main thing is the product itself, you can use a white background and minimalist props that emphasize its details and shape.

However, if it's content for social media that needs to sell, it's important to convey the story of the shot. To do this, you need to use props, accessories, and create an atmosphere and mood. If necessary, involve the model in the shooting to convey more vividly the emotions and mood.

In a large variety of content, it is important to be able to stand out and grab the attention of
of users.

And remember, showing the product from the best side is the number one task when
when taking photos.