How and why you should launch ads with a minimum budget!

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Anton Shevchuk, targeting specialist at VAU Agency

In the world of digital marketing, even a small budget can bring results if used wisely. Targeted advertising allows you to achieve the desired results at minimal cost.

In this article, we'll look at how to effectively run ads with a budget of just $5 per day.

WHEN YOUR BUDGET IS LIMITED, IT'S IMPORTANT TO CHOOSE AN ADVERTISING TARGET THAT WILL MAXIMIZE YOUR RESULTS.

The following goals are best suited for small budgets:

Engagement: This goal is aimed at increasing interactions with your content (likes, comments, reposts). This will help to attract a loyal audience and increase brand awareness.

Traffic: This goal will help drive traffic to your website or landing page. This will come in handy if you have a conversion goal, for example: newsletter subscription, free information for contacts, etc.

Leads: This goal will help you get contact information using a form that is built into Meta.

IDENTIFYING THE TARGET AUDIENCE IS THE KEY TO THE SUCCESS OF ANY ADVERTISING CAMPAIGN.

Narrowing your audience to a specific niche will help you avoid wasting your budget on irrelevant users. Here are the main criteria for defining your target audience:

Age: What is the age of people who might be interested in your product or service?

Gender: is your product more suitable for men, women, or both?

Geo: where are your customers located? If you run a beauty salon, for example, you can show ads within a radius of 3-4 km from your establishment.

Interests: what might your customers be interested in? For example, if you sell sports equipment, your customers may be interested in fitness and a healthy lifestyle.

LET'S MOVE ON TO THE MOST INTERESTING AND IMPORTANT STAGE OF ADVERTISING LAUNCH - CREATING CREATIVES!

Creatives should be simple, but at the same time attract the attention of potential customers. Here are some recommendations:

Static: use images with bright colors. People are more likely to respond to visual elements that stand out in a social media feed.

Texts: clear and short texts with a call to action: “Leave a request”, ‘Order now’, ‘Get a discount’.

Videos: short videos (up to 15 seconds) work best because they are easy to perceive and attract attention.

Here are some examples of static creatives we use with our team:

LET'S MOVE ON TO THE MOST INTERESTING AND IMPORTANT STAGE OF ADVERTISING LAUNCH - CREATING CREATIVES!

Creatives should be simple, but at the same time attract the attention of potential customers. Here are some recommendations:

Static: use images with bright colors. People are more likely to respond to visual elements that stand out in a social media feed.

Texts: clear and short texts with a call to action: “Leave a request”, ‘Order now’, ‘Get a discount’.

Videos: short videos (up to 15 seconds) work best because they are easy to perceive and attract attention.

Here are some examples of static creatives we use with our team:

AFTER LAUNCHING ADVERTISING, IT IS IMPORTANT TO CHECK THE RESULTS REGULARLY. PAY ATTENTION TO THE MAIN METRICS:

CTR - Shows how clickable your ad is. The higher, the better!

CPC - The cost per click on your ad. The lower, the better!

Conversions - The main goal of advertising (subscriptions, purchases, leads, etc.).

IF THE PERFORMANCE DOES NOT MEET YOUR EXPECTATIONS, MAKE CHANGES TO THE AD:

Change ineffective advertising creatives to new ones.

Change the settings. Try a wider audience, or vice versa, a narrower one.

Launching targeted ads with a minimal budget is a challenge that requires precision and care.

By following the recommendations in this article, you will be able to effectively use your $5 a day to attract the attention of the right audience and achieve your goals. Optimize your campaigns, monitor your results, and don't be afraid to experiment.

GOOD LUCK IN LAUNCHING YOUR ADVERTISING CAMPAIGNS ;)