How to understand that an SMM manager is experienced

Author of the article

Nikita Guzeria, marketing manager at VAU Agency

I think you already know that there are a lot of SMMers now. If you don't know, then yes, there are a lot of them. On the one hand, it's great - competition, a large selection, different solutions, approaches, tools, etc. But among such a large number, it can be very difficult to distinguish between a beginner who has just completed a course and a pro who has been in the industry for years.

So we have a clear answer to the risky question “how can you tell the difference?”.

1. DEEP IMMERSION IN THE PROJECT

A lot of questions about the business, processes, product, team, etc.

An experienced specialist does all this not to suck more energy out of you, but to identify your strengths, features, and USPs and to broadcast them in the content.

2. UNDERSTANDING THE AUDIENCE

Women aged 18-65 are nothing for an experienced specialist.

He immerses himself in the pains of the audience, their demand, lifestyle, etc. It is very rare for your business to have only one audience segment.

An experienced SMM specialist also understands this and identifies them for further communication.

3. STRATEGIC VISION

An experienced specialist will never act at random. He will always work to achieve the goals that have been defined and set for SMM.

To do this, he will draw up a strategy with an analysis of the market, competitors, promotion proposals, content, etc.

4. ANALYTICS

You can never know for sure which content will work and which will not. Therefore, you need to implement, analyze, improve, change, and adapt.

If your SMM manager doesn't do this, it's a pretty big wake-up call.

5. ABILITY TO OFFER

Unlike a beginner, an experienced SMM specialist can offer a general concept, design system, ideas for content, etc.

Their experience allows them to easily generate ideas for any niche.

6. KNOWLEDGE OF TOOLS AND TRENDS IN CONTENT

It's not a problem for an experienced professional to come up with, find, adapt, and implement a trending content idea.

And a truly material professional can create a content plan from 1 video (but you don't have to do that).

Before your next collaboration, pay attention to these points and you will be able to find a truly professional SMM specialist for your project.