What is a personal brand and why is it also important in business promotion?

Author of the article

Anna, smm-manager at VAU Agency

First of all, it should be noted that a personal brand is your image, which is formed based on what others think and say about you and why they trust you.

Why is a personal brand important for business promotion?

TRUST AND AUTHENTICITY

It's no secret that people trust people, not companies.

When you create a personal brand, you first and foremost broadcast your authenticity and honesty. This helps build trust among customers and partners.

DIFFERENCE FROM COMPETITORS

A personal brand helps you stand out from the competition.

In an oversaturated market, your unique story or personal qualities can be a decisive factor in choosing a client.

INCREASE IN RECOGNITION

Keep in mind that your personal brand works for your business's recognition. When people know you as an expert in a certain field, they will remember your business more easily.

For example, we no longer choose to go to a physical bank and spend a lot of time there, but prefer an online bank - Monobank (Oleg Gorokhovsky), shop at Cher17 (Tanya Parfilieva), go for beauty services at Gbar (Valeria Borodina, Sabina Musina).

We choose them because of their strong personal brand, which creates trust and attracts us as customers.

Therefore, a personal brand is an important tool for promoting products or services.

In the era of digital technologies and social media, everyone has the opportunity to create a strong personal brand, regardless of the scale of their business.

From CEOs of large companies to owners of small online stores, a well-built personal brand helps to stand out, attract an audience, and strengthen a reputation.

By investing time and effort in developing your personal brand, you create a solid foundation for your future success.