12 July 2024 ~ 10 min

Author of the article

Nikita, marketing manager at VAU Agency

Social media marketing in the modern world cannot exist without content marketing. Especially when it comes to such platforms as Instagram or TikTok, where photo and video content play a key role.

To successfully achieve the goals of your SMM strategy, or content strategy in particular, you need to create photos and videos that will be remembered not only by your audience, but also by people who have never even heard of your brand before.

But how do you find ideas and references for such content? Read about it in our article.

Yes, yes, I'm sure you didn't expect to see anything else in the first place. That's because Pinterest is a platform where you'll find not only inspiration for creating content, but also real-life examples that you can use to create unforgettable photos.

Just enter a topic that interests you, and you'll see a lot of different ideas for shooting.

Add a little more of your own creativity and you'll have great shots.

As strange as it may sound, you can actually get inspiration for your shoot from your own competitors.

When you were creating your strategy, you probably analyzed their pages and identified what was successful and could serve as an example, and what, on the contrary, should not even be used in your content.

However, in such cases, you should forget about the word “plagiarism.”

You can take an idea or a reference and adapt it for your page, but don't forget to add something of your own. Because every brand is different and requires a separate approach to content.

You might be thinking: “How can you get an idea for a movie from a movie?”

And I will answer you: “It's easy.”

And to make it clearer, I'll give you a real and very relevant example. In May, the long-awaited premiere of season 3 of The Bridgertons was released.

It became an incredible newsworthy event and a trend on social media. Many well-known brands used the newsworthy event in their content. Some organized a photo shoot of a product in the style of The Bridgertons, while others released a collection of clothes based on the show's theme.

And this is a great example of how you can be inspired by a movie and get an idea for your own product.

If you see a trend on social media and realize that it will fit your brand's content, go ahead and shoot it and add it to your content.

This is an important component that will help your brand achieve high content reach.

Just like in the previous points, you can be creative to the max and change the trends to suit your concept and add your own ideas.

A less common, but still used source of finding ideas is photo stocks.

There are a lot of such sites on the Internet now: Pixabay.com, FreeStockImages, Unsplash, etc. You can find a variety of photos by topic or category that interest you and adapt them to your content.

Get inspired, look for ideas, see examples, but don't forget to create something of your own: creative, interesting, and unique.

And I guarantee that your content will have the highest reach.