How to refresh an old Instagram content idea?

Author of the article

Anna, smm manager at VAU Agency

Often, when creating content, there is a moment when it seems like there is nothing to post.

In fact, this is not a reason to post something “just because”, it's a reason to scroll down the page and refresh an old Instagram content idea.

How do you do this?

CARUSEL

Divide the text into key points and place them on separate slides with visuals.

This will increase engagement with your page, as people will scroll through your content in sequence and better absorb the information.

REELS

It's a great way to not only give your content a second life, but also increase your page's reach.

Video content is becoming increasingly popular, so having people narrate information for your subscribers is a great option.

People in content is also one of the most important marketing trends.

STORIES

Another great way to present information you've already published in your feed is to post in stories, adding polls, tests, question boxes, etc.

Also use graphs and infographics to visually present data from your post.

This will help your audience better understand the information and be more engaged.

UPDATING INFORMATION

Revise old posts and add new data or statistics.

This will help make your content more relevant and useful to your audience.

SHARE THE RESULTS

If old posts have results or successes, show them off.

Talk about how your idea or product has helped your followers and the performance metrics you've achieved with this content.

CREATE SERIES

If your old idea has potential for expansion, try creating a series of posts on the topic.

This can attract more attention and engagement from your audience.

Remember that the priority is not the uniqueness of the information, but the originality of its presentation.