14 August 2024 ~ 10 min

Author of the article

Yana, smm manager at VAU Agency

Setting your restaurant or cafe apart from the competition often depends on how effective and interesting your content is in attracting customers' attention.

Here are some content ideas that will help you engage your audience and increase your establishment's visibility.

Cooking video - show how your specialties are prepared. It can be a short video with a quick recipe or a more detailed video about the entire process.

Exclusive recipes - share recipes for dishes that are popular in your establishment. It can be a simple recipe for cooking at home or a secret ingredient.

History of the establishment - tell us how your restaurant or cafe came to be. Share fascinating facts about its foundation and development.

A day in the life - offer your followers a look behind the scenes - show how a typical day in your establishment goes, from cooking to customer service.

Tell us about your team. Share interviews with your chef, waiters, or other key staff members.

Live content is appreciated and gets a lot of views. Here's an interesting idea - invite bloggers to collaborate and create a video “A Day in the Life of a Waiter” or, if you don't have that option, shoot a video on “A Day in the Life of a Waiter”

Seasonal menus - present new dishes that you add to the menu according to the season or holiday events. For example, special dishes for Christmas or Halloween.

Holiday specials - announce holiday offers or promotions. It can be a special menu for the holidays or a themed decor.

These content ideas can help you create effective content for your restaurant or cafe.

Using creative formats and themes will help you attract customers' attention, increase your establishment's visibility, and maintain interest in your offerings. It's important to constantly experiment and adapt your content to changes in your audience's interests and social media trends.