15 August 2024 ~ 10 min

Author of the article

Yana, smm-manager at VAU Agency

In 2024, digital marketing and social media remain powerful tools for attracting attention and increasing the number of followers. Whether it's a personal brand or a business, everyone strives to achieve significant influence in the online space.

So how can you effectively gain followers?

Let's look at paid and free ways to help you achieve the desired results.

• Quality content

The most important aspect of attracting subscribers is content. It should be interesting, useful, and unique. Create posts that meet the interests of your target audience.

Use a variety of formats: text posts, photos, videos, infographics, and AI.

Regularity of publications is also important - keep active on content platforms.

• SEO and keywords

Using keywords in titles, descriptions, and tags can help increase the visibility of your content.

This will allow new users to find you through search engines and social media platforms.

• Collaborations and partnerships

Collaborating with bloggers or brands can significantly expand your audience. Organize joint projects, guest posts, or webinars.

This will allow you to reach new potential subscribers.

• Interaction with subscribers

Interacting with your audience is important for building loyalty. Respond to comments, ask questions, and conduct polls.

This will help create a sense of community and attract new subscribers.

• Advertising on social media

Paid advertising on social media platforms such as Facebook, Instagram, and TikTok can significantly speed up the process of gaining subscribers.

Use targeting to reach specific audiences that may be interested in your content or products.

• Influencer marketing

Collaboration with popular bloggers and media personalities can be an effective way to attract new subscribers. Influencers have a large and loyal audience, which can help you reach new followers.

Choose influencers whose audience matches your target group.

• Remarketing

Remarketing allows you to re-engage users who have visited your website or social media but haven't subscribed to your content or taken another desired action.

Often, users need several contacts with your brand before they make a decision. Remarketing reminds them of your offer and encourages them to return, which can increase the likelihood of subscribing.

• Paid partnerships

Paid partnerships are an important aspect of modern marketing, especially for businesses that want to expand their audience and attract new subscribers.

It can include influential recommendations from a partner, joint promotions and contests, cross-promotion, exclusive content and offers, i.e., both sponsorship and advertising on popular platforms.