19 August 2024 ~ 10 min

Author of the article

Mykyta, marketing manager at VAU Agency

Everyone is always shouting that content should be relevant! But the reality is that only the news niche has always fresh and relevant content.

Any other niche lives on relevant and evergreen content. We're going to talk about the latter.

This is the kind of content that has no statute of limitations. It will always be relevant. Andin the language of Instagram, this is the kind of content that you can pin.

What can it be?

• A list of services
• Historical summaries/facts
• Checklists
• Secrets/instructions/tips
• Quotes
• Training

The list is not complete, but you can get the idea. If you can publish a post today, tomorrow, in a week, a month, or even a year, this is your evergreen content.

The convenience of evergreen content for projects is that it can be filmed/written/designed for a long time to come.

It can also be used to plug holes in the content plan. If something suddenly goes wrong and you need to publish, but the post is not ready, such content will save you from long pauses.

Newsworthy events can't always be good and cheerful. Especially in Ukraine. But these are the realities and they cannot be ignored.

So, here's a tip: always have evergreen content in stock and you won't have any problems!