21 August 2024 ~ 10 min

Author of the article

Anna, smm-manager at VAU Agency

Setting your restaurant or cafe apart from the competition often depends on how effective and interesting your content is in attracting customers' attention.

Here are some content ideas that will help you engage your audience and increase your establishment's visibility.

Most likely, you are subscribed to many accounts, and to attract your attention, brands need to stand out from the competition, and this can be done by mastering the art of storytelling.

Why this tool? It is easily perceived by people and makes them read the story to the end. Be sincere, convey your values, and express your honest opinions on the topic.

Add dynamics, an interesting presentation, a trigger headline, and details to your story, and your audience will be ready to respond and share their opinions.

You'll agree that with the advent of TikTok, we've become less focused, and it's often difficult to watch a video to the end.

Therefore, the main task is to make a dynamic video from the first seconds. Speak clearly, not monotonously, change angles, add sound effects, and create subtitles if necessary. To get a deeper understanding of the video, you should analyze your competitors. What exactly caught your attention - the topic or perhaps the editing?

At what stage of watching the video did you become uninterested, etc.

It's hard to read large texts under posts, but it's much easier and more interesting to view them in a carousel format.

This will visually reduce the amount of text, allowing your audience to read your post to the end.

Remember, unique content is always a success. When we see something that we have never seen before, it evokes strong emotions.

The key is to be creative, inspired and create. Everything brilliant is simple!

It is worth using a call to action, which motivates a person to take specific actions regarding your service or product.

To increase audience engagement, try interactive activities such as polls, quizzes, quizzes, webinars, and sweepstakes.

Each goal has its own interactive feature.

To stay in the top and not fall behind, try analyzing the content you view. For a successful brand, analysis is essential! If you want to delegate your social media, trust the professionals at VAU!

Let's create effective digital solutions for small and medium-sized businesses!