27 August 2024 ~ 10 min

Save up to 90% of your time: 8 services for SMM automation

Author of the article
Mykyta, marketing manager at VAU Agency
SMM has evolved so much that it can take almost all of your time to prepare, implement, and analyze content. That's why process automation services that save up to 90% of your time are becoming increasingly relevant.
If you're a freelancer, it can be quite an expensive idea to connect all the services at once. However, for teams, such a solution will save a significant amount of time, which can be spent on more strategic tasks, and routine can be left in the past.
BING IMAGE CREATOR
A free service from Microsoft for creating AI images. It works well, draws in different styles, but like all other AI services, it still has problems with text: it blurs, writes sloppily, etc.

Price: free.
MANYCHAT
A cool service for chatbots. You've definitely seen posts on Instagram like “write me a code word... and I'll send you...”. This is exactly what this service does.

Price: from $15/month, there is also a free version with limited functionality.
CHAT-GPT
There's probably nothing to say here :)

Ideas for posts, copywriting, strategies, concepts, content plans, market analysis - all this can be suggested to you in a chat. But I would recommend not copying the ideas completely, but tweaking them yourself. A big plus is that it's free and that you can throw links to a website or documents into it and give it a task to analyze it.

Price: $20/month, and there is also a fairly functional free version.
CANVA
Reels is a convenient service for designing posts, stories, and even editing. However, a large number of ready-made templates is both a big plus in terms of the speed of content production and a minus in terms of uniqueness. After all, anyone can come in and use any template.

A big plus is that the service has a free plan with a fairly wide range of features that will be enough to perform simple tasks.

Price: from $15/month, there is also a fairly functional free version
META BUSINESS SUITE
A free content planning and analytics service from Meta.

Its advantages are that it allows you to manage your Facebook and Instagram accounts for free, schedule posts, stories, and rollups, and analyze account and content performance. The downside is that it doesn't have a deep enough level of analytics, which needs to be added manually.

Price: free.
ZAPIER
A service for automating and integrating various services with each other. Send orders from the website or requests from Facebook to Telegram, write email newsletters using chat-gpt, etc. In total, you can integrate more than 7,500 services with each other!

Price: $20-6,000/month or a private contract for larger service needs. There is also a free version with limited functionality.
TRENDHERO
A must-have for everyone who works with bloggers and SMM in general: subscriber growth, ER, mentions, advertising posts, etc.

The service saves a lot of time when searching for bloggers, analyzing accounts and competitors, and compiling reports. It is also nice that this is a Ukrainian service, which is very few on the market.

Price: 10-100$/month, there is also a free version with limited functionality
HOOTSUITE
The most popular automation service for SMM. It is the leader due to a huge number of useful features: posting scheduling in different social networks, analytics, integration with more than 100 services, comment tracking, and much more. Among the tangible disadvantages is the cost of the service.

Price: 100-250$/month, or a private contract for larger-scale use

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