The task was to set up sales during quarantine, because then you could not visit the opticians physically.
In the beginning we faced the problem that Biomed was not a big chain, so the prices there were 20-25% higher. And people who use lenses usually know places where they can buy them cheaper.
We set up classic e-commerce events and targeted by interests on the site. Among the offers we used free delivery all over Ukraine, discounts and promotions.