We set up a systematic, branded social media style based on the company's newly released brand book. We integrated videos with teachers that explained certain topics, parsed popular songs, vocabulary from new movies, and, in general, maintained various educational rubrics into the content.
The best result in promotion was a free online English marathon. This was followed by a lot of requests for training.
The "Speak Week" marathon lasted a week and was filled with a variety of daily content to enhance the participants' speaking. There were videos, posts, text posts, live broadcasts and other things. At the end we offered the client to raffle off several prizes for the most active participants: a free month of training, branded shoppers and notepads. We promoted the marathon itself through bloggers and targeted advertising.