We started by driving traffic to profile and site. To do this, we used creatives with messages about the return of the legend. We have developed a corporate identity for social networks, created a story-communication. Creatives were developed for publications (checklists for the evening with pizza, translator interface, humor). In stories we published surveys, games and interactives to attract new customers.
Creative publications on the subject of the brand worked the best in combination with a recognizable corporate style, known to the audience since childhood.