7 лютого 2024 ~ 10 хв

In today's world, it sometimes feels like you can't keep up with trends because something new, relevant, and interesting emerges every day. And being on trend is important for almost every business, so SMM specialists need to constantly keep track of innovations, draw inspiration, and find content ideas. But where to look for them? This article suggests exploring this issue.

Overall, this step is important at every stage of the strategy, but it's also worth paying attention to during the search for ideas. Take a look and analyze what your competitors are publishing and how subscribers are reacting, as essentially this content will also be interesting to your target audience, or vice versa. Get inspired and draw ideas, but don't copy. On the contrary, you have the opportunity to see how others did it and implement this idea even better.

The advice may seem a bit cliché, but it's probably the most effective way to stay on trend. To ensure your brands social media content remains interesting and relevant, consistently monitor the feeds of Instagram, TikTok, and even YouTube. See what users are currently posting, what content is going viral, making it into recommendations, gaining crazy views, and receiving feedback. To avoid losing ideas while scrolling through your feed, save them to favorites or create a separate folder to add them to

Одна голова добре, а багато - краще. Можна зібратися з командою чи просто однодумцями та обмінятися думками, чи планами для майбутнього контенту. Не забувайте, що найкращі ідеї завжди народжуються у процесі обговорення. Тож таку практику було б добре влаштовувати регулярно.

Last year, almost every SMM specialist created photos with Joe Biden for their projects. Remember that situation? So, to quickly come up with an idea or integrate something into your content, it's important to keep track of current news and events worldwide. Additionally, I recommend following Google Trends. There, you can find the most frequently searched queries at the moment. Perhaps this will inspire you to create a specific post or video that fits your project.

Why wait for someone else to create a trend when you can do it yourself? Quite often, digital specialists draw inspiration from movies, books, and music videos. Therefore, it's important to keep an eye on new releases to immediately catch a certain buzz and create a cool reference that will become a trend on social media.

Don't forget that it's important for every SMM specialist to cultivate curiosity. So, finally, here's a selection of cool Telegram channels and websites where you can get ideas for your content: