Varenichna Katyusha is a chain of cozy Ukrainian cuisine restaurants. The main feature is delicious homemade dishes in an atmosphere where guests feel like visiting their grandmother.
Project numbers before:
Number of followers: 2 887
ERR: 7,5 %
Project numbers after:
Number of followers: 3 273
ERR: 11 %
Period of cooperation: 8 month.
Rejuvenation of the target audience and involvement of the existing adult audience (35+ years) in communication.
At the beginning of our collaboration, we updated the social media packaging to be more modern and of higher quality.
We adapted and refined the corporate identity to reflect the core values of the brand. We integrated the employees of the restaurant into the content, showing that a young, modern team serves customers, smiling and nice grannies prepare homemade dishes and make vareniki, so it will be delicious, just like at home!
We've integrated lots of mouthwatering product photos and videos into the content, humor from our audience's childhood, regular pranks, and short, delicious videos.
Examples of stories
Examples of posts
Collaborated with a lot of bartering bloggers, with family themes.
We updated the company website by combining two restaurants: Katyusha's Shop and Katyusha Varenichna. You can see the case of the website by clicking on the link.