- Content marketing (communication with consumers);
- Influence marketing;
- Attracting traffic (targeted and contextual advertising).
After analyzing the brand, its offers and positioning, target audience and competitors, first of all we integrated the corporate identity of the project. We participated in the elaboration of the menu, we put forward the idea of introducing new branded items and offers into the menu (for example, light menus and children's rolls).
Because the main character of the brand was Kong - the hero of the urban jungle, we decided to reveal the concept through shooting in a jungle atmosphere. Photo and video shooting took place both in the greenhouse of Kiev Botanical Garden and in the studios with a lot of greenery, we were creative as we could!