The average order receipt is UAH 1115, which eliminates the lead price of $11.04. Basically, from one client there were 2 orders per month. We focused on the offer with author's rolls, and the assortment from the main menu became part of the remarketing.
So, for this project, we found a USP, which brought the brand to constant sales in the premium segment. As a result, the number of orders for classic menu items has increased.