Kong Sushi is a premium delivery of sushi and rolls in Kiev. Large portions, original tastes and quality products are the principles on which the service is built.

Budget: $5,023.84

Number of leads: 455

Lead Price: $11.04

Average bill: 1115 UAH

Period of cooperation: 5 months.

The main request from the client is to develop a premium delivery brand from scratch. The brand did not have positioning and this became a problem at the beginning of the project launch. The prices were competitive in the premium segment, but there was no USP.

We realized that to solve the problem we needed extraordinary offers - a unique line of author rolls. In the creative we used photo and video reviews of the rolls with information about the name, price and weight of the sushi, and we also used video reviews from bloggers. People in the ads saw an unusual offer and decided to try something new in the delivery industry.

The average order receipt is UAH 1115, which eliminates the lead price of $11.04. Basically, from one client there were 2 orders per month. We focused on the offer with author's rolls, and the assortment from the main menu became part of the remarketing.

So, for this project, we found a USP, which brought the brand to constant sales in the premium segment. As a result, the number of orders for classic menu items has increased.