The main task was to get 1,000 people to the forum.
The event was held at the peak of the pandemic on 28 August 2020. The audience was not 100% certain that this was the time when severe quarantine restrictions would not be imposed, so people had doubts about buying tickets.
On the other hand, this forum was one of the first on business topics that was decided to be held under quarantine conditions, and that had a significant impact on the cost of leads. People were hungry for knowledge.