Pastiralla is a chain of premium dry cleaners that takes care of home textiles, clothes and shoes. The range of services also includes the restoration of accessories.

Budget: $1,329.98

Number of correspondence: 500

Correspondence price: $2.66

Average bill: 7000 UAH

Period of cooperation: 4 months

The special feature of working with the project was that it was a premium dry-cleaner with high prices. We took into account that people don't use the dry-cleaner's services immediately after seeing the advertisement. So we needed to gather a base of people who would know about Pastiralla, and use the services as needed.

Taking into account the characteristics of the target audience, we set up geo-targeted advertising for the districts of the city where dry cleaners are located, without setting the interests of the audience.Because 50% of the time hired housewives and helpers make the decisions, and they usually live in the same neighborhoods as the owners.

Among creatives, photos and videos “before/after” worked the best. On the static there were images of branded shoes, clothes, accessories before and after restoration in dry cleaning. Using the luxury brands worn by the target audience on the creatives was exactly the trigger.Using the luxury brands worn by the target audience on the creatives was exactly the trigger.