We developed a brand communication style for the brand on social media: from copywriting and visuals. We decided that street-food should sound a bit cheeky: communicate on your own, insert youth and English words, vividly express your emotions and constantly joke as the one who is always in the center of the company.
On the basis of the formed communication we developed a visual style of the account and storiеs, began to reveal more product and its features, integrated a large number of videos of cooking from the kitchen, because the trick to go in her cooking and to see this whole process with his own eyes, and then immediately to taste.
We integrated a branded character into the communication, who became a reflection of one of the avatars of our audience - the modern hipster. He communicated with the audience in stories, made important announcements and presented novelties. Later we also did a shoot with our character in real life. (Photo of the character and photo from the shoot)
For almost 2 years of cooperation we managed to create a real community:
- with its own words "umamno" and "pitotherapy"
- with our own names for our restaurants: Cannon, Saga and Vasilek
- and the trademark "Tsem! ????"