The task is to generate quality leads for training in trading and to solve the problem of constant ad blocking on Facebook.
Trading is quite a complicated and specific niche to work in, because Facebook prohibits any mention or reference to related concepts. Because our team had experience with the most difficult niches, we quickly found a solution.
Our main actions:
1) We used a cloaca. Based on geolocation, the target audience (Ukraine and Russia) was shown one page, while for Facebook, with US geo, the information on the page was another.
2) Use of trust accounts. Accounts where a certain advertising budget was spent on a problem-free niche (for example, food delivery), and then these accounts were used to advertise the customer's niche.