Rodosvit

A suburban family vacation resort is located in the Kyiv region

META PROJECT FIGURES:

Costs: 1 371.80 $

Clicks: 3 870.00

Cost per click: 0.35 $

Leads: 810.00

Cost per lead: 1.69 $

Conversion rate: 20.93%

цифри проЄкту
google:

Sales Value: 5,453,500.00 UAH
Sale Price: 533.18 UAH
ROAS: 31.47

Costs: 173,284.59 UAH

Clicks: 18,180.00

Cost per click: 9.53 UAH

Number of conversions: 1,770.00

Cost per conversion: 97.90 UAH

Conversion rate: 9.74%

The challenge

Use advertising campaigns to attract new target guests, increase the number of actual bookings from new guests, and ensure revenue growth for the resort.

Our solution:

In Google Ads, the search campaign that yielded the best results was divided into separate groups based on user intent. Specifically, we identified segments related to retreats and searches for suburban vacation resorts.

For each group, we selected relevant keywords to show ads to users with specific, well-defined needs.

The campaign was regularly optimized: search queries were analyzed, semantics were adjusted, and keywords were added or removed. This allowed us to operate more effectively amid high competition in the suburban vacation category and focus the advertising budget on the most relevant demand.

The main advertising strategy in Meta Ads was a campaign targeting Instagram Direct messages with a focus on bookings. The creative content emphasized the atmosphere of a countryside getaway: it showcased the resort’s cozy ambiance, the grounds, the cottages, and details that helped convey the overall experience of a stay there.

Google Ads

Meta Ads