We concentrated our social media work on three main types of content:
- Text and video recipes with products. This allowed us to visualize how quickly lunch or dinner is prepared with ready-to-eat meat.
- Founder Elena's personal brand. She was the embodiment of the core values of the brand: a mother of two children, a businesswoman, and, despite her heavy workload, she found time every day to cook for her family, and the prepared meat products helped her in it.
- Visual transmission of family values. Family photo sessions with children in the kitchen or watching cartoons with snacks whose main point was: minimum time in the kitchen - maximum time with the family!
We held giveaways and attracted an audience by driving traffic to the social media profile. We also set up targeted advertising on the site. We attracted the audience with interactives in the parties, contests. And it gave positive results - the producer started getting 2-3 orders a day just from his instagram profile.