Since the school wants to be in constant contact with its students, we also decided to promote the Polish language Telegram channel. After tests, we came up with the perfect format for the channel, through which we can sell the school's courses/marathons/webinars on a daily basis, and the audience will respond positively. To do this, we provide a lot of useful information in the form of vocabulary collections every day, organize free mini-marathons inside Telegram, and teachers regularly participate in the creation of video/audio content.
We would like to emphasize that the best way to increase sales in this project is to regularly post useful expressions for daily use for those who find themselves in Poland. Therefore, most of the attention is paid to the development of content.