The client made an all-natural product without GMOs or colorings, which can even be used by children. After that we started to target the middle segment, very time-conscious, and could not find an analogue of the product in the store.
We targeted classic vareniki, semi-finished products to the customer base from the new comfortable and business class housing estates, as well as cottage towns. After that, through the catalog we sent for remarketing those clients who had not ordered.
Our collaboration finished with us setting up a working system and now their marketing team continues to work on it.