The challenge was to increase the number of referrals to the business school, specifically to increase the traffic of potential clients from social networks who would be interested in business education.
One of the client's requirements was that no images of Vasyl Khmelnitsky could be used in his marketing materials.
During the preparation of the launch strategy, we developed a special sales funnel, through which we first showed people general advertising of the school, and later through remarketing invited potential customers to the "open door day" at the business school.
During the promotion of this brand, we didn`t use loud hype triggers, such as "after the course you will become a millionaire". In our case, the main organic triggers for attracting clients were:
1 - Reporting the value of learning from a top businessman and other qualified professionals;
2 - Information that the top three students would receive an investment from Vasyl Khmelnitsky;
3 - Free access to the Unit.City community.