According to the the client’s requests, analysis of the brand, its target audience and competitors we have enabolated an effective content strategy, including the choice of TOV, the enanolation of communication for stories, the integration of new headings and highlights, and work with the visual concept of the brand.
We made a special emphasis on content from the Yacht Travel team, because they had a strong authority among the audience on yachting issues. Later we added regular expert publications on yachting and travel from each of the instructors. Also good effectiveness was shown by community posts, publication of UGC content, reports from offline events and posts from the owner's name.
Niche humor also showed good activity. It has a place, if it is implemented wisely and under the infomercials.