The task of the project was to find Russian-speaking businessmen in London who met the conditions of accession and lead them to the site of the club.
The team that worked on the project before us tried to make perfect creos, with perfect offers and perfect banners.
We decided to go with the strategy of various tests and it worked out to our advantage. Because, having a narrow audience, we didn't bother them with the same ads, but almost each time we showed new content with different ads.
In advertising we used the following triggers: speakers recognized among the target audience, the environment of successful people in the club, invitations to specific events, the average turnover of the businesses of club members and others.