YBC is a business club for Russian-speaking young entrepreneurs in London. Members develop businesses with an average turnover of $500,000 per year. The club gives the opportunity to grow in an eco-friendly environment, holds inventories with world-renowned speakers: Chichvarkin, Chernyak, Tigipko.

Budget: $23,454

Application price: $9.55

Received applications: 2456

Average check: $1100 per community entry

Period of work: 9 months

The task of the project was to find Russian-speaking businessmen in London who met the conditions of accession and lead them to the site of the club.

The team that worked on the project before us tried to make perfect creos, with perfect offers and perfect banners.

We decided to go with the strategy of various tests and it worked out to our advantage. Because, having a narrow audience, we didn't bother them with the same ads, but almost each time we showed new content with different ads.

In advertising we used the following triggers: speakers recognized among the target audience, the environment of successful people in the club, invitations to specific events, the average turnover of the businesses of club members and others.

Both static design banners and video invitations worked very well. A large number of texts and reinforcements in the form of famous speakers allowed us to achieve an optimal application price even in the Western market (usually advertising in the West is several times more expensive than in the CIS countries).

We provided the project with applications for 9 months and during that time we attracted 350 club members with an annual membership subscription to the club. Later, Young Business Club used the same advertising strategy to launch clubs in Dubai and the United States.