For example, unpacking the value of the product, its features, advice on use, demonstration of cases.
If this is the goal, then why measure sales from here at all? After all, sales will come to the main landing pages, where it will be convenient for the client, even if he learned about you from social networks.
In this case, with SMM tools, we accumulate recognition and form an image. These activities may be underestimated in the sales channel report if the applications are received from branded searches. In such a strategy, it is better to evaluate the performance in terms of coverage and audience engagement.
Therefore, I can advise entrepreneurs to analyze the picture comprehensively.