Taking into account the client's requests, analysis of the brand, its target audience, and competitors, we developed an effective content strategy that included TOV, development of communication for stories, integration of new sections and highlights, and work with the visual concept of the brand.
To increase audience interest and engagement, we introduced new headings and highlights to broaden the content and keep in touch with the audience. The new sections were dedicated to such topics as selecting a yacht according to your criteria, the best travel routes, interviews with experts, and more. Community posts, publication of UGC content, reports from offline events, and posts on behalf of the owner also proved to be effective.
In the future, we focused on developing content from the Yacht Travel team, as they already had an impact on the audience in yachting matters. We prepared a series of videos that allowed the audience to get acquainted with the yacht school instructors.
Niche humor also showed good activity. It has its place if it is implemented wisely and for informational purposes.