How to create content for different stages of the sales funnel?

Author of the article

Anna, smm-manager at VAU Agency

Let's start by defining what a sales funnel is, shall we?

A sales funnel is a strategic path that your potential customers take from the first contact with a brand to the completion of a purchase.

Each stage of the funnel requires a specific approach to content to attract, convert, and retain customers as efficiently as possible.

What kind of content should be created for each stage? Let's take a closer look:

1. AWARENESS

What is our goal: To draw attention to a brand or product.

Types of content:

Infographics: easy to read and helps to convey information quickly.

Videos: short, engaging videos that introduce your audience to your product or brand.

Social posts: attract attention with funny memes, quotes, or trick videos.

2. REFLECTIONS.

Purpose: to help potential customers evaluate your product among other options.

Types of content:

Case studies and success stories: talk about real customers who have already used your products or services.
FAQs and how-to guides: answer frequently asked questions that potential customers may have.

3. DECISION

Objective: To push potential customers to purchase.

Types of content:

Objective: To drive potential customers to purchase.
Content types: Special offers: Discounts, promotions, exclusive offers for subscribers.
Tests and demos: Give the opportunity to try your product or service for free or at a reduced price.
Clear calls to action

4. RECOMMENDATIONS

Types of content:

Referral bonus programs: Motivate customers to recommend your product to their friends and family.
Participation in communities: Engage customers in online communities or forums.

Effective sales funnel content helps not only attract and convert leads, but also retain them for the long term. Plan your content strategy according to each stage of the funnel to maximize the impact of your marketing efforts.