20 August 2024 ~ 10 min

Author of the article

Mykyta, marketing manager at VAU Agency

Content can be on different topics, in different formats, with different presentation. But how do you create content that will resonate with your audience and beyond?

In fact, you need to answer 3 questions in the title to understand this:

1. Who is your audience?
2. What problems does it have?
3. What content can you use to solve them?

The answer to the first two questions is audience analysis.


You need to clearly understand who your audience is, what they do, what their needs/problems/pains are, what kind of information field they are in, who they look up to, who they listen to, who they will definitely not listen to, and a lot of similar information. The more, the better.

Analyze your competitors' subscribers, ask representatives of your target audience or at least a close one, browse forums or comments under your competitors' posts. This is a huge database of questions and answers that will help you understand what your audience really cares about.

Alternatively, you can use the 5W approach, which is one of the methods of analyzing the target audience.

Now you need to figure out what content to use to cover all the problems and pains. All you need to do is combine Audience Understanding + Audience Pain + Content Type + Content Format into a ready-made content.

We have just talked about the understanding and pain of the audience, and now let's analyze the content component of this formula.

With this content, you can help your audience solve their problems:

• Step by step instructions
• Video tutorials
• Infographics
• Checklists
• Case studies
• Reviews
• Situation analysis

“What is important for a good night's sleep?”, ‘10 ways to speed up your website’, ‘These simple tips will reduce your stress level’, ‘How to stay connected to the Internet during outages: step-by-step instructions’.

Before implementing content ideas, you need to decide on their format. It will depend on the platform's capabilities. There are the following main content formats:

And now just combine all these components:

• Identify your audience and their pains
• Identify the platform where your audience spends time
• Come up with content ideas that will cover their pains
• Choose the format in which you will present the information

This way, your content will always be targeted and useful to your subscribers!