Advertising directed traffic to the project’s website, where potential buyers could learn about the apartments, floor plans, benefits, and location, and then submit a request for a consultation.

To generate demand for a high-end product, the communication strategy focused not just on the apartments themselves, but on the value of the offer. We created videos and static visuals that showcased the floor plans, architecture, location, and benefits of the complex. Additionally, we used messaging about the limited number of apartments and the exclusivity of the offer to emphasize the value of the purchase.

Initially, we focused on the Lviv audience, and after receiving the first data and understanding the local market’s reaction, we gradually scaled the advertising campaign to Kyiv and the Kyiv region. Initially, we tested audiences based on relevant interests typical of potential buyers of premium real estate. After accumulating a sufficient amount of data, we moved on to Lookalike audiences, created based on users who had already shown genuine interest in the project and visited to view the apartments.

At the same time, the advertising strategy was constantly adjusted based on feedback from the sales department. We analyzed not only the number of inquiries but also how closely they matched the profile of a potential buyer, and based on this, we adjusted the audiences, campaign settings, and ad copy.

A separate challenge in our communication strategy was to clearly distinguish between Emily Apartments and Emily Resort. The creative assets and copy emphasized that the focus was specifically on purchasing premium apartments in Lviv, rather than staying at the Emily Resort. This helped avoid misperceptions about the product and allowed us to target the advertising specifically at potential real estate buyers.