koneko

A sushi restaurant in Berlin that caters to both Ukrainian and German customers.

META PROJECT FIGURES:

Cost: 19,371.41 €

Number of clicks: 20,893

Cost per click: 0.92 €

Number of purchases: 1,678

Cost per purchase: 11.54 €

Conversion rate: 8.03%

ROAS: 2.68

CTR: 0.87%

PROJECT STATISTICS
GOOGLE:

Cost: 10,560.55 €

Number of clicks: 44,437

Cost per click: 0.23 €

Number of purchases: 999

Cost per purchase: 10.57 €

Conversion rate: 2.24%

ROAS: 2.99

CTR: 3.09%

We attracted 56% new customers*

* We consider new customers to be phone numbers used to place an order on the website for the first time.

The challenge

Introduce Koneko to a new German-speaking audience to expand the customer base with new guests and, at the same time, scale up sales among the Ukrainian community in Berlin.

Our solution:

In Google Ads, we ran both Performance Max and search campaigns simultaneously. Within Performance Max, we also targeted Ukrainian and German audiences separately.

The search campaign was structured by specific categories and search queries: “Sushi,” “Sushi Delivery,” “Sushi Berlin,” “Order Sushi,” and “Types of Sushi.” This allowed us to cover various user search scenarios and show them the most relevant offers based on their queries.

Due to the high level of competition among popular sushi delivery restaurants in Berlin, we regularly optimized the search campaign and keywords, analyzed the effectiveness of search queries, and adjusted the semantics to focus the budget on the most relevant demand.

On Facebook and Instagram, we developed ad creatives for various ordering scenarios. Specifically, we highlighted nighttime delivery, promoted the restaurant’s menu, and created carousels featuring popular menu items.

We tailored the ad campaigns separately for German-speaking and Ukrainian-speaking audiences, adapting the messaging for each group.

Google Ads

Meta Ads