At the start, LITRA had an old account with a dead audience (0.1% engagement), no advertising cabinet and no link to a previous campaign, which would not allow it to run ads in the future.
So the decision was made to start with a clean sheet. Create a new account and go conquer the top.
Based on the client's requests, analysis of the brand, its target audience and competitors, we began developing a strategy for this project, working on the content plan rubricator and full implementation of the plan within a minimal and very short budget.
We implemented weekly position promotions into the content, as the client had many affiliate agreements and responsibilities, without losing audience engagement and interest. We also regularly published local humor and infomercials.