Based on client’s requests, analysis of the brand, its target audience and competitors, our work was divided into 2 large components: content marketing and promotion through traffic and Influencer marketing.
We developed brand communication and added many new columns (LIVE-format storis from the restaurant, introduction of info-talks, Madame Josie's diary, Q&A). To diversify the content and implement humor, we adapted trends from TikTok to the confectionery theme, such videos were highly effective, both in the feed and in the posts.
We added our signature French words and phrases: "Bonjour", "Croissant s'il vous plait" and others to the signature tone of vocation.
In addition to regular content shoots, we also did full-scale shoots of new dessert collections: for Valentine's Day, Mother's Day, March 8, Easter and other holidays.
The best results had the following types of content: video-processes of dessert preparation, appetizing macro photos, Instagram photos with models (the girls kept them as references for upcoming photo shoots), publications with the team of the institution, as well as UGC content. Since the cafe is quite Instagrammable, visitors themselves willingly take a lot of posts and photos, the main thing is to be active and grateful. Sincerely responding to every mark, leaving comments under the publications of guests and publishing their photos in our profile, we managed to create a real community!