Samsonite

is the world's number one brand in the production of travel goods. Their range includes a wide selection of suitcases, travel bags, backpacks, laptop bags, umbrellas, accessories, and more.

PROJECT FIGURES BEFORE:

Number of Instagram subscribers: 2,568

ERR Instagram: 3.3%

PROJECT FIGURES AFTER:

Number of Instagram subscribers: 2,899

ERR Instagram: 4.7%

Duration of cooperation: 4 months

TASK

Our team was tasked with the following objectives:


  • Increasing the recognition of the company's products
  • increase in sales
  • Implementation of interactive stories to engage subscribers in responding to content

OUR SOLUTION

  • packaged social media;
  • changed the visual concept of stories and posts;
  • updated the covers of highlights and their content;
  • developed a new TOV;
  • introduced regular posting;
  • natively engaged subscribers to respond to the content;
  • we thought out the mechanics of the drawings.

ADDITIONAL TOOLS

Additionally, our team developed further proposals for attracting traffic to the pages.

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