First of all we developed a corporate style for social networks. Minimized the number of pages related to the franchise. Now we are left with pages only of the main cities where Sushi Master works. On these pages we use branded content.
We concentrated our work on the all-Ukrainian page.
We updated the social media packaging (Instagram and Facebook) at first. A special feature was the creation of a highlight with promotions that are updated monthly, as well as updating the Facebook cover for every important announcement, such as the pre-order for the New Year.
Started using live and macro photos. Moved away from banners, using them only for promotional offers or entertainment content.
After analyzing our audience and their behavior, we tested the format of memes in the content. That really hit the mark!
We also integrated a video content format, the material with the process of making rolls worked the best.
Introduced interactive content in the stories to increase the audience activity. We added clickable links in the stories to attract the audience who were already subscribed to the account to make purchases. Videos from the restaurant's kitchen, with live cooking processes, also gave high activity in the stories.